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Levi's

aizhongsulevi'sdanningshidai

项目背景

zuoweiniuzikude“bizu”,levi'scongmeiguoliuxingdaoquanshijie,zhijinyiyongyoujin150niandelishi。danniuzikunaichuandetedian,yechengweiletamen “tianmidefannao”,jifugoulvbugao。levi'sdecrmbumenguoquyizhitongguorfmdengchuantongdefangshijinxingzaiyingxiao,danchudalaohuiyuandexiaoguobingbulixiang,ruhetongguoyougengyouxiaodefangshitishengpinpaihuiyuanfugoulvchengweitamenjixujiejuedewenti。


建设方案

guoshuangzuoweilevi'sdehezuohuoban,tongguochuangxindeshujuqudongfangshi,quanfangweidingweipinpairen、huo、changzhijiandeguanlian,tongpinpaiyiqiyingzaochugengduodechuanlevi'sniuzikudechangjing,congertishenggoumailv。 

liyongpinpaicrmshuju,tongguoduilishishujujinxingjianmo、jiqixuexi、yucefenxiyijiguoshuangbiaoqianbuchong,jianliren、huo、changzhijiandezhunqueguanlian,congeryucemeiyicicampaigndemubiaochudarenqungoumaiqianli,bingyongbiaoqianjuleidefangshijinxingyonghufenqun,yigexinghuadegoutongfangshichudamubiaoxiaofeizhe,congertishengzhuanhualv。 

guoshuangainenglizhulilevi'sde“qianrenqianmian”yunying,tongguopocmoxingjianlihecampaignxiuzheng,jidatigaolemeiyicicampaignzhuanhualv,gengjinyibuyunyongdaofufeiguanggaoderenqunbaoquanxuan,hendachengdutigaolecrmyunyingxiaoguoheguanggaotoufangderoi。


客户收益

dazaoyingxiaolianlubihuan,tishengguanggaotoufangroi:congcrmshujuchufa,jinxingyonghufenceng、smsgexinghuachudabingzhuanhua,huiliuzhicrm。

jingzhunyucegoumaixingwei,tiqianbushuyingxiaocelve,tishenggoumailv:liyonglishishujuwanchengaishenduxuexihejianmo,yunyongduogemoxing,shixianjingzhundegoumaixingweiyuce。

diyicicampaignxiaoguo: bichuantongfangshichudazhuanhuatisheng2.6bei,roiwei1:18.8。

diercicampaignxiaoguo:bichuantongfangshichudazhuanhuatisheng6bei,roiwei1:26.2。





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