金沙中国
yongbaoyonghu，jujuezihai——guoshuangfunengjinshazhongguoxinneirongyingxiao
客户评价
jinshazhongguoshuziyingxiaohedianzishangwubupingjia：jinshazhongguocong16niankaishijiuxuanzeyuguoshuangzaishuziyingxiaolingyujinxinghezuo。zaihezuoqijian，guoshuangjiqiangdezhuanyexinghezhixingnenglirangwomengandaoyinxiangshenke，zaiyewudiaoyanfenxinenglicengmianyouqituchu。jiezhidaojintian，guoshuangrengranshijinshazhongguozaiguoneishuziyingxiaolingyuzhuyaohezuohuobanzhiyi。
Customer
evaluation
项目背景
zaidangqianwanwujiemeidexinxidabaozhashidai，gaojiazhideneironghudongyufazhongyao。yucitongshi，lvyouyonghumeijiechudiansuipianhua，zaiyusuanyouxiandeqiantixia，ruhewajueyonghuguanzhudeneirong，bingxuanzeshihedequdaojinxingchuda，chengweineirongyingxiaodezhongzhongzhizhong。guoshuangfahuizishenjishuyoushi，bangzhujinshazhongguojujiaozhongdianqudao，binggenjushujudongchadaodebutongpingtaitexingheredianjinxingchayihuaneirongyingxiao。
建设方案
本项目营销策略主要分为两大部分：
一是重点渠道的部署：首先梳理用户触媒，然后结合搜索权重，优选重点渠道。
ershichayihuaneirongdedazao：tongguoteyoudesovmoxinggongju，mingquelejinshazhongguodangqianneirongyingxiaodezhongdianbushuqudao，bingtongguoshujufenxibutongmeitiqudaotexing、yonghupianhaojitaolunredian，dazaochayihuaneirong。
客户收益
1、借助基于数据洞察的内容营销策略，实现在抖音互动量超越酒旅类视频80%及以上，马蜂窝阅读量达到1800w及以上，小红书互动量超过行业水平210%及以上，微信品牌曝光达40%及以上，声量成功超越竞品，实现金沙中国品牌口碑覆盖。
2、zuoweixingyeneishougeshujudongchaxinneirongyingxiaoanli，chenggongliyongshujudazaochayihuaneirong，funengneirongyingxiao，shuliquanxinxingyebiaogan。
