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汽车解决方案

guoshuangyizizhuyanfashujupingtaijizhuanyefuwutuandui,jiejuecheqiyingxiao、fuwuheyunyingsangehuanjiesuomianlindetiaozhan。chuantongcheqishuzihuazhuanxingdechenggongguanjianzaiyushuju,guoshuangzhulicheqitilianshujujiazhi、wajueshujujiazhi、shifangshujuqianneng,shixianqichechanyelianshuzihua、zidonghua、zhinenghua,tishengpinpaizhengtijingzhengli。

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国双以自主研发数据平台及专业服务团队,解决车企营销、服务和运营三个环节所面临的挑战。传统车企数字化转型的成功关键在于数据,国双助力车企提炼数据价值、挖掘数据价值、释放数据潜能,实现汽车产业链数字化、自动化、智能化,提升品牌整体竞争力。

方案概述

guoshuangzuoweiyeneilingxianderengongzhinenghekexuejianmoqiye,shixianshuju、pingtai、yewuyitihua,tongguoshujuchuanlian、zhinengyingyongmoxingheshujuzhongtaidajian,jiejueshujuyuyewuduancengwenti,weicheqideyingxiaojueceheyewuyunyingtigongzhuanyedejiejuefangan。


应用场景

数字媒体库,营销决策更高效

 tongguocheqidemeijietoufangshujudezichanhuaheguifanhua,quebaoshujuzichandeyouxucunchuhechendian,bingduidangqiantoufangyuxiaoguoshujutigongzhiguandekeshihuachengxian。jiyuduishujuzichandefenxi、jianmohepinggu,youhuahetishengmeitoufangxiaoguo,tongguoshujuzhidaoxiajieduanyingxiaojuece。

数据驱动营销平台(DMP/CDP)

guoshuangzhizaiweicheqishuzihuazhuanxingtigongzhuanyejiejuefangan,jiejuecheqizaiyingxiaoguochengzhongdehuokenan、chudananhehengliangxiaoguonandesandananti,yixiaofeizheweizhongxin、yingyongchangjingxianxingdelinian,zhulicheqiyingxiaoyunyingshixianzhinenghua、biaoqianhua、zidonghua,pingtaichulebiaozhundegongnengzhiwai,liruzidonghuayingxiao、xiansuojiazhipinggu、yonghushengmingzhouqiguanlideng,keyigenjuqiyezishenyewuxuqiujinxingkaifahedingzhi,manzucheqibutongjieduandesuqiu。

智能能量管理系统(IES)

dangxiaduiyuxinnengyuancheliangdexuhanglichengwentiyishiguangdachezhuheqianzaichezhukaolvdezhongyaowentizhiyi。guoshuangcaiyongzhuliudejiqixueximoxing,jingzhundeyucehaodianliang,jiejuelegaishichangnanti,moxingyucedejingqueduzai10%zuoyou,yuangaoyuxingyeshuiping。gaixitongnenggouyuchejijicheng,yeketongguoappfangshizhiru,keyunyongyuduozhongchangjinghechexing。 

全渠道数字一体化平台

  xiandaiyingxiaozhedekunhuozhiyi,jiushimianlindaliangdequdaohechudian。guoshuangzhulicheqijianlileshuzihuapingtai,xiaofeizhehegukejiuzhuanbianweiyonghu,zhenghexianshang(guanggao、guanwang、xiaochengxu、appdeng)hexianxia(mendianxiaoshoudeng)gequdaoshuju,goujianjiyuyonghudewanzhengshujulianlu,weiqiyedeyingxiao、yunyinghejuecetigongshujuzhichi。

营销过程数字化,提升企业营销和管理能力

 cheqishouzhiyuchuantongliuchengduijingxiaoshangdekaohe,jingxiaoshanggengguanxinshuzidewanchengqingkuang,erbingbuzhongshiliuchengzhiliang,zaochengyingxiaozhiliangbunengjinyibutupo。guoshuanggaijiejuefangan,mianxiangcheqineibutigongcongxiansuogoutong、genjin、chengjiao、liushigehuanjiedeyuyinhegoutongjilushuzihua,weiqiyetigonggegehuanjiedefenxihedongcha;mianxiangchezhuweicheqitigongyonghuhuaxiang、pinpaixiaoxiang,fenxiqiankexihaojipinpaiguanzhudian,weiyingxiaotigongzhuli。gaijiejuefangannenggouyouxiaodetishengcheqizongheyingxiaohexiaoshounengli,weichengjiao、houshichangfuwutigongshuzichendianhejuecezhichi,zhulicheqizaixinyingxiaoshidaitishengzongheshili。

核心优势

应用案例

上汽荣威

rengongzhineng+qiche,guoshuangxieshoushangqishangxianguoneishoukuaniesxitong 

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